Thumbs up for thumbnails

Design James Walker.

Our Dawn of the Unread YouTube channel has 63 videos. I’m pretty proud of this, especially given that we don’t have a studio, budget or team of paid employers. The videos have been created mainly in collaboration with students and have been filmed on everything from a fancy phone to borrowed cameras.

Our first upload was on National Libraries’ Day on 8 Feb 2014 and featured disabled performance artist Simon Raven crawling across the streets in a sleeping bag and mask pretending to be a bookworm. The film was originally created for another commission, but Simon kindly allowed us to use it to kickstart our project.

Over time, themes for the videos have developed – some strategic, others more random. We have a ‘how to make a comic’ series which does everything the title suggests. These were originally embedded at the end of each comic with the aim of encouraging aspiring writers and artists to do similar. Our ‘Nottingham Essay’ series explores literary figures from Hood Town and was created to help Nottingham in its bid to become a UNESCO City of Literature.

The rest are a mixed bag related to our core themes: books, libraries, bookshops, reading, comics, promotion and Nottingham. The most recent one is a trailer for our Ms. Hood comic and was created by Zachary Omitowoju. Again, I’d love to have a promo like this for all of our comics, but we’ll see…

Recently, I’ve taken a bit of time out from our current project, Whatever People Say I Am, to go back and tidy up old content. This has involved doing a bit of training in graphic design via training sessions on LinkedIn and learning new programmes such as Canva – a graphic design programme that provides user friendly templates for all social media platforms.

Screenshot of playlists.

This has resulted in new thumbnails for all our videos which make it easier for users to distinguish between content. I’ve also included our logo, a strong image, and a block of colour in the designs. I’m really happy with the results and hope that this helps attract a few more visits.

Dawn of the Unread was created for many reasons, most notable of which was to raise awareness of low literacy levels across the country – particularly in the East Midlands. But digital literacy is becoming equally as important – not least in our ability to distinguish between fake news, conspiracy theories, and the insidious incentives of algorithms. But another form of digital literacy is being aware of your own digital presence.

It’s too easy to just keep lobbing up content and moving onto the next project. Sometimes you need to pause and go back and perfect or update previous work. New platforms like Tick Tock and Instagram Reels have high production values and consequently, audience expectations are rising. The age of the amateur is dead.

Taking the time for a digital spring clean has been a priority and hopefully our account now looks worth a visit. We now have playlists to help distinguish between different types of video. If we want viewers to embrace the themes of our project and share in our love of reading, we need to be as professional as possible. I’ve also welcomed the opportunity to upskill and learn new stuff.

Further Reading

  • Linkedin Learning on YouTube (YouTube)
  • 25 Graphic Design Tips for Non-Designers and Beginners (Canva)
  • Time for a Digital Spring Clean (jameskwalker.co.uk)
  • Your Easy Guide to Making a YouTube Thumbnail (blog.hubspot.com)
  • Building A Brand: Why A Strong Digital Presence Matters (Forbes.com)

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